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We pioneer the innovations that move and connect people to what matters

General Motors is in the midst of a transformation that includes our accelerated transition to EVs and AVs. We are rethinking how and, in many cases, where we work. We are taking bold actions to make our business carbon neutral, and we are broadening our social impact by aiming to help create a zero-emissions future that is both inclusive and equitable. We are also laser-focused on our aspiration to become the most inclusive company in the world. For these reasons, the timing felt right to revisit the question of why we exist and to crystallize and articulate our Purpose.

After extensive work by the Board, our Senior Leadership Team and a diverse, cross-functional global team of colleagues, we recently introduced our Purpose statement to our full team. For each and every one of us at General Motors, it’s the answer to why we exist: We pioneer the innovations that move and connect people to what matters. It’s a simple but powerful statement that honors our heritage of innovation, captures who we are today when we’re at our best and looks ahead. By defining our Purpose, it’s much easier to keep it front and center.

Our eight GM behaviors are the foundation of our culture and how we think and act in service of our Purpose.

Be Inclusive

I create moments every day that value backgrounds, opinions and ideas that may be different than my own.

Think Customer

I consider the customers’ needs in everything I do.

Innovate Now

I see things not as they are but as they could be.

Look Ahead

I make decisions now with the long-term view in mind, and I anticipate what lies ahead.

One Team

I collaborate cross-functionally to achieve enterprisewide results.

Be Bold

I respectfully speak up, exchange feedback and boldly share ideas without fear.

It’s On Me

I take accountability for safety and my own actions, behaviors and results.

Win With Integrity

I have a relentless desire to win and do it with integrity.