Growing the EV Market &
In this section
In the transition to an all-electric future, automakers must meet customer expectations relating to range, charging, battery and ownership. Our charging infrastructure strategy seeks to help solve these concerns.
GM Charging Infrastructure Initiatives in the United States and Canada
Nearly $750M planned investment through 2025 to expand charging for residences, workplaces and public areas.
3,250 EVgo DC fast charging (DCFC) stalls installed through 2025.
10 Signed agreements with major charging providers that include Blink Charging, ChargePoint, EV Connect, EVgo, FLO, Greenlots, EvGateway, EV Passport, PlugShare and SemaConnect.
Up to 40,000 Level 2 EV chargers to be deployed as part of a Dealer Community Charging Program through 2025. This will help address gaps in public charging availability, including “charging deserts” in rural and underserved communities, by providing participating EV dealers up to 10 Ultium Level 2 charging stations.
100,000+ Ultium Charge 360 enables access, using GM mobile apps1, to more than 100,000 charging plugs.
GM’s strategy to grow the EV market begins at the retail level, with initiatives to educate dealer partners, create a network of EV experts and engage customers to drive EV awareness, consideration and sales.
Key pillars to GM’s strategy to grow the EV market include:
- An all-new Electric Vehicle Experience Standards Program for participating dealerships. Through the program, each dealership designates an “EV Specialist” to champion the EV selling process at the store.
- Access to “EV Academy” and dedicated EV training courses for the EV Specialist to help them navigate customers through the charging experience, all while maintaining GM standards for customer satisfaction. Training is expected to include quarterly training courses as identified by the GM Center for Learning, and enrolled specialists must achieve a 100% training percentage each quarter.
- A new “gamification” microtraining platform to supplement EV training and drive EV literacy.
- “EV Live,” a new platform to educate and guide dealers, customers, fleets and other parties with access to on-demand interactive training and consultation.
- An “EV Learn” feature of the myBrand mobile apps1 to allow shoppers insight into the EV ownership experience, including a cost savings calculator.
- Innovative digital engagement tools, both in the physical and digital retail space, to guide customers through the shopping process. The Electric Vehicle Experience Standards Program provides dealers the opportunity to earn a monthly incentive for participating in initiatives designed to deliver on these customer experience objectives for EVs.
- Available on select Apple and Android devices. Service availability, features and functionality vary by vehicle, device and the plan you are enrolled in. User terms apply.