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Keeping People Safe

Chevrolet safety engineer helping her teenage daughter learn to drive using Chevrolet teen driver technology.

Vehicle Safety

Chevrolet safety engineer helping her teenage daughter learn to drive using Chevrolet teen driver technology.

Our safety brand, Periscope, helps customers see how GM looks at safety, holistically. Periscope is how we engineer for safety through a human lens—focusing on driver behaviors and the driving environment, and developing features and technologies that can assist the driver and help keep customers safe.

Periscope brings together safety research, advocacy and technology to focus on the safety of drivers, passengers and those outside the vehicle. Part of our safety research is work with world-renowned universities and institutes, including the Virginia Tech Transportation Institute (VTTI) and the University of Michigan Transportation Research Institute (UMTRI). Our safety advocacy supports nonprofit organizations, including Safe Kids Worldwide. And, our development of in-vehicle technologies can help drivers avoid crashes, reduce injuries and save lives.

Periscope A Holistic Approach to Vehicle Safety
Periscope embodies safety from three perspectives

Zero Crashes

The
Vehicle

Engineering
advanced
technologies
and features.

The
Driver

Education and
advocacy to help
reduce driver error
and risky driving
behaviors.

The
Environment

Leveraging renowned research partnerships to help influence vehicle and
driving policies to make city and community infrastructures safer.

GM has a rich history of safety innovation—from the first production airbag systems in the 1970s to today’s Super Cruise feature, which uses a series of escalating alerts (including a steering wheel light bar) to prompt the driver to pay close attention to the road ahead (monitored by a Driver Attention System face camera) and take steering control whenever take-over requests are issued.