Our global mixed-materials strategy allows us to incorporate the
most appropriate materials for each part of the vehicle to maximize
the performance and minimize the weight of our vehicles, improving
fuel economy and reducing material use.
Battery development is a continued focus of our R&D investments.
Reducing battery cost helps to increase the affordability of EVs and
drive mainstream acceptance.
Our strategy is focused on driving widespread consumer adoption
of EVs in pursuit of our zero emissions aspiration.
On a proportional basis, our marketing investments
in support of EVs is on par with conventional vehicle
models, and in some cases, even greater.
There is acceleration in the uptake of electrified vehicles.
vehicles by 2023