The safety of our employees and our customers is of utmost importance to us. When it comes to our loved ones, safety is always on our minds. It’s just the way we are built. And why we're focused on reducing the number of crashes to help us all be safer on the road.
To help move toward a future with zero crashes, General Motors is introducing Periscope, a new safety brand that represents a holistic approach to vehicle safety. Periscope brings together three areas of focus—advocacy, research and technology as a way to think about addressing the safety not only of drivers and passengers, but those outside the vehicle as well. This includes our research with world-renowned universities like Virginia Tech Transportation Institute (VTTI) and the University of Michigan Transportation Research Institute; our safety advocacy with Safe Kids Worldwide; and the development of our in-vehicle technologies—that can help drivers avoid crashes. Periscope is how we engineer for safety through a human lens—focusing on driver behaviors and the driving environment and to develop features and technologies that can assist the driver and help keep our customers safe.
In many ways, our approach to vehicle safety has not changed. GM has a rich history of safety innovation—from the first production airbag systems in the 70s to today’s Driver Attention System that can enable hands-free driving with our Super Cruise driver assistance technology on compatible roadways. Periscope is the culmination of all these things. It is how everyone at GM—all of our employees—are committed to putting customer safety first.