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for Life


  • Building upon recent strong performance in customer satisfaction, as shown in industry surveys
  • Leveraging a growing number of digital touchpoints to strengthen our relationships with customers
  • Digging deep to understand subtle qualities, such as sounds and textures, that customers consider indicators of quality
  • Continuing to strengthen our cultural commitment to building quality vehicles across the enterprise


  • Understanding the stakes: Trust is easy to lose and difficult to regain
  • Ensuring quality vehicles as we deploy increasing levels of advanced technology
  • Maintaining consistent experiences across thousands of customer interactions worldwide
  • Helping dealers and keeping training current on automotive trends, such as the transition to selling EVs, in order to meet customer expectations