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Buick VELITE 6 electric vehicle (right) and
Chevrolet Bolt electric vehicle (left)

Vision &
Values

We see a world
with zero crashes,
zero emissions and
zero congestion

We Are General Motors

  • We are committed to SAFETY in everything we do.
  • We earn CUSTOMERS for life.
  • We build BRANDS that inspire passion and loyalty.
  • We translate breakthrough TECHNOLOGIES into vehicles
    and experiences that people love.
  • We create SUSTAINABLE solutions that improve the COMMUNITIES in which we live and work.

our values

  • CUSTOMERS We put the customer at the center of everything we do. We listen intently to our customer’s needs. Each interaction matters. Safety and quality are foundational commitments, never compromised.
  • EXCELLENCE We act with integrity. We are driven by ingenuity and innovation. We have the courage to do and say what’s difficult. Each of us takes accountability for results, drives for continued efficiencies and has the tenacity to win.
  • RELATIONSHIPS Our success depends on our relationships inside and outside the company. We encourage diverse thinking and collaboration from the world to create great customer experiences.
  • SEEK TRUTH We pursue facts, responsibly challenge assumptions and clearly define objectives. When we disagree, we provide additional context and consider multiple perspectives.

How we behave

THINK CUSTOMER

I consider the customer’s needs in everything I do.

INNOVATE NOW

I see things not as they are but as they could be.

LOOK AHEAD

I make decisions now with the long-term view in mind, and I anticipate what lies ahead.

ONE TEAM

I collaborate cross-functionally to achieve enterprisewide results.

BE BOLD

I respectfully speak up, exchange feedback
and boldly share ideas without fear.

IT’S ON ME

I take accountability for safety and my own actions, behaviors and results.

WIN WITH INTEGRITY

I have a relentless desire to win and do it with integrity.