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STAKEHOLDER
ENGAGEMENT

Our success depends on relationships inside and outside the company. This core value drives engagement with our stakeholders. We engage these stakeholders in a variety of ways, all with the goal of sharing information and informing business decisions with meaningful dialogue.

Brand marketing, investor relations, global purchasing, human resources, labor relations and government relations are some of the GM functions that engage stakeholders on a regular basis to understand and address concerns, as well as to advance social and environmental goals. Forms of engagement include, but are not limited to, quantitative consumer research studies, stakeholder focus groups, congressional testimony, blog posts and community meetings.

For the past 10 years, our global sustainability team also has engaged with stakeholders through Ceres, a nonprofit organization advocating for corporate sustainability leadership. Recently, this engagement has focused on specific topic areas, such as human rights, when GM has needed to garner insights and perspective from subject matter experts and other third parties.

ESG Interest From Investors

We continue to see increased interest in nonfinancial issues from investors who believe that these issues and positive contributions to society can be important indicators of long-term performance. In response, we are engaging with investors more often on these topics so that both GM’s financial and nonfinancial performance can be considered together. As an example, GM teams — including our CEO, CFO, corporate secretary and director of investor relations, as well as GM’s lead independent director and the chair of the Board’s governance and corporate responsibility committee — have conducted briefings with some of our largest shareholders. Topics have included corporate governance, company culture, workplace and vehicle safety, and diversity and inclusion. In 2019, members of the Board and senior management engaged with shareholders representing approximately 50 percent of GM’s outstanding shares of common stock.

Who We Engage With Why It Matters Examples of How We Engage
Who We Engage With: Customers
(both individual and fleet)
Why It Matters: We aim to earn customers for life, which ensures the long-term sustainability of our business in a competitive and changing marketplace. Examples of How We Engage:

Participating in customer satisfaction surveys to understand what vehicle attributes customers value.

Partnering to expand EV charging infrastructure.

Educating customers on the benefits of EVs.

Who We Engage With: Investors and Analysts Why It Matters: Investors are increasingly interested in greater disclosure and transparency, particularly related to ESG topics and performance, which they link to long-term value. Examples of How We Engage:

Publishing an annual Sustainability Report.

Holding focused conversations and briefings to put data in context.

Reporting to frameworks including SASB and TCFD.

Who We Engage With: Employees
(both current and potential new talent)
Why It Matters: We must attract and retain top talent to remain innovative and build competitive advantage. Examples of How We Engage:

Recruiting talent at colleges and universities.

Adhering to a responsible employer philosophy, which includes paying a living wage and offering competitive benefits.

Conducting a global Workplace of Choice survey.

Holding regular conversations with labor partners such as the United Auto Workers.

Who We Engage With: Suppliers
(Tier I and beyond)
Why It Matters: As our vehicles increase in technological complexity and we seek to make our supply chain more sustainable, we need strong and collaborative relationships with suppliers around the world. Examples of How We Engage:

Participating with organizations that help foster responsible supply chains industry-wide, such as:

  • Automotive Industry Action Group (AIAG)
  • Suppliers Partnership for the Environment
  • International Automotive Task Force

Assessing risks related to mineral sourcing through engagement with the Responsible Minerals Initiative.

Helped develop a global platform for sourcing of sustainable natural rubber.

Who We Engage With: Dealers
(and dealer councils)
Why It Matters: Dealers are our first line of engagement with customers, and we rely on them to help us build trust. Examples of How We Engage:

Using Standards for Excellence and Essential Brand Elements to evaluate performance.

Maintaining the Mark of Excellence program to recognize high-achieving dealers.

Who We Engage With: Communities Why It Matters: Improving lives in the communities where our employees live and work is directly linked to the health of our business. We also have a strategic interest in developing a pipeline of talent proficient in STEM. Examples of How We Engage:

Volunteering for STEM education initiatives worldwide.

Sponsoring innovation challenges related to STEM subjects, such as MIT-SOLVE.

Working with academic and nonprofit partners to educate community members on the importance of driving safety and seatbelt usage.

Improving quality of life in communities where we operate through volunteerism and donations.

Who We Engage With: Governments
(at the national, state/provincial and local levels)
Why It Matters: We work with government representatives at all levels to provide information about our business to advance policies that help GM realize its vision and contributions to local economies. Examples of How We Engage:

Engaging on fuel economy standards with the U.S. Environmental Protection Agency (EPA), NHTSA and California Air Resources Board.

Continued commitment to engaging in innovative city and mobility initiatives as we have done in the past with the Smart Cities Challenge and others, to tackle congestion and other transportation challenges.

Who We Engage With: NGOs
(both environmental and social)
Why It Matters: NGOs have the power to influence public opinion, as well as to provide us with insight and guidance on emerging issues. Examples of How We Engage:

Partnering on issues related to resource conservation.

Sharing best practices with other companies that have made renewable energy commitments through RE100.