Our Purpose

OUR VISION
WE SEE A WORLD WITH
ZERO CRASHES
ZERO EMISSIONS
ZERO CONGESTION

and our people are the driving force behind making this a reality.

We Are General Motors

We are committed to safety in everything we do

We earn customers for life

We build brands that inspire passion and loyalty

We translate breakthrough technologies into vehicles and experiences that people love

We create sustainable solutions that improve the communities in which we live and work

OUR Values

Customers

We put the customer at the center of everything we do. We listen intently to our customers’ needs. Each interaction matters. Safety and quality are foundational commitments, never compromised.

Excellence

We act with integrity. We are driven by ingenuity and innovation. We have the courage to do and say what’s difficult. Each of us takes accountability for results, drives for continued efficiencies and has the tenacity to win.

Relationships

Our success depends on our relationships inside and outside the company. We encourage diverse thinking and collaboration from the world to create great customer experiences.

Seek Truth

We pursue facts, responsibly challenge assumptions and clearly define objectives. When we disagree, we provide additional context and consider multiple perspectives.

How We Behave

Think
Customer

I consider the customer’s needs in everything I do.

Innovate
Now

I see things not as they are but as they could be.

Look
Ahead

I make decisions now with the long-term view in mind, and I anticipate what lies ahead.

One
Team

I collaborate cross-functionally to achieve enterprisewide results.

Be
Bold

I respectfully speak up, exchange feedback and boldly share ideas without fear.

It’s on
Me

I take accountability for safety and my own actions, behaviors and results.

Win with
Integrity

I have a relentless desire to win and do it with integrity.