Chevrolet and DoSomething.org are working together to spread the word about the importance of seatbelt use among teens.
We understand the potential elevated risks facing new drivers, many of whom are in their teens, due to inexperience.
Chevrolet has partnered with DoSomething.org, one of the largest organizations for young people and social change, to spread the word about the importance of seatbelt use. The Ride & Seek campaign combines provocative posters and an engaging text-message experience to rally young people to protect themselves and their friends. Chevrolet published additional messaging to promote safe driving and safety technologies during the “100 Deadliest Days” for teen drivers. According to AAA, crashes involving teen drivers climb between Memorial Day and Labor Day, providing an opportunity for Chevrolet to connect with teens and their parents and potentially save lives.
This educational campaign comes on the heels of Chevrolet’s pioneering Teen Driver platform, which provides an industry-first, in-vehicle driving report card that parents and teens can review together to help start conversations about safe driving skills. Teen Driver includes features that provide a limit on maximum radio volume, alerts when a vehicle exceeds a selectable speed threshold, muting of the radio or audio until all front seat occupants are buckled in and automatic enabling of certain active safety features.
Family Link enables relatives to stay connected no matter where they roam. Vehicle owners can view their vehicle’s location—offering additional peace of mind to parents with driving-age children or people concerned about loved ones delayed by traffic or inclement weather. Users can set up email or text alerts to know when a vehicle has arrived and departed a selected destination or has traveled outside a specific area.