In our first ethical culture survey since 2013, GM employees reported a stronger culture in every category.
GM conducted its first ethical culture survey in 2013, right before the ignition switch recall and a subsequent effort to significantly change company culture. Going into 2017, we wanted to measure the effectiveness of that change and commissioned the Gartner Group to repeat the survey, using the 2013 survey as the benchmark.
More than 12,000 employees participated, and we were pleased to discover that scores significantly improved across all seven components of a culture of integrity, as well as a 3 percent increase in our overall Integrity Index score. Scores also exceeded every industry average, based on benchmark data from 21 other companies. Key findings include improved perceptions regarding openness of communication and clarity of expectations. In addition, employees stated that they observed fewer incidents of misconduct and, in those instances, were more comfortable speaking up when they did see something wrong. Prior to the survey, GM introduced a major revision of our Code of Conduct, “Winning with Integrity,” with the aim of clarifying any questions employees may have about our expectations and continuing to strengthen a culture of integrity.