What We Measure

Products

Lightweighting Initiatives:
Potential Savings

35
MILLION GALLONS
FUEL SAVED
312,000
metric tons
co2 avoided
357
average POUNDS LOST
PER VEHICLE

Our global mixed-materials strategy allows us to incorporate the
most appropriate materials for each part of the vehicle to maximize
the performance and minimize the weight of our vehicles, improving
fuel economy and reducing material use.

Research & Development

$145
Battery Cell Cost
per Kilowatt Hour
$7.3 billion
2017 R&D investment

Battery development is a continued focus of our R&D investments.
Reducing battery cost helps to increase the affordability of EVs and
drive mainstream acceptance.

EV Portfolio

191,624
metric tons co2
emissions avoided
40,771
Global EV Volume
470
million
gasoline
miles displaced

Our strategy is focused on driving widespread consumer adoption
of EVs in pursuit of our zero emissions aspiration.

Chevrolet Bolt EV Marketing

#10
Chevrolet
Sales Volume
#1
Chevrolet
Total Media Spend
per Vehicle
#3
Chevrolet
Overall
Advertising Spend

On a proportional basis, our marketing investments
in support of EVs is on par with conventional vehicle
models, and in some cases, even greater.

Global
EV Portfolio

2017 global sales of
electrified vehicles
13
Global Models With
Some Form of Electrification

U.S. Electrified Vehicles:

Vehicles on the road in the U.S. with some form of electrification

There is acceleration in the uptake of electrified vehicles.

GM committed
to producing
20
zero-emission
vehicles by 2023

An Unprecedented Expansion of Technology

Percent of Total U.S. Volume

STOP-START
TECHNOLOGY

DOWNSIZED-TURBO
ENGINES

ADVANCED
TRANSMISSIONS

How we
manage our
products
strategy

Read More

How our
products
actions move
us forward

Read More