Nine months ago we published our inaugural Sustainability Report, which detailed the wide-ranging actions General Motors is taking to improve the impact of our vehicles and our operations on the planet. In that short time, customer and regulatory demands for cleaner and more fuel efficient transportation has made progress around the world...
Mike Robinson, our Vice President, Sustainability and Global Regulatory Affairs, discusses why it makes sense for us to align our business and sustainability models.
We're a new GM with a new sustainability model — one that perfectly aligns with our vision to design, build and sell the world's best vehicles.
Our business model creates a self-sustaining cycle of reinvestment that drives continuous improvement in vehicle design, manufacturing discipline, brand strength, pricing and margins. As a result, we have positioned the company to be profitable across business cycles. We also have aligned our sustainability model with our business model to encourage integration between the two and to support a similar cycle of sustainable reinvestment. Throughout this report you will read examples of this alignment and the value it delivers to our company, our customers and other stakeholders.
As a responsible corporate citizen, General Motors is dedicated to protecting human health, natural resources and the global environment. This dedication reaches further than compliance with the law to encompass the integration of sound environmental practices into our business decisions.
The following environmental principles provide guidance to General Motors personnel in the conduct of their daily business practices.
This corporate code of conduct, developed originally by former General Motors Corporation board member Dr. Leon Sullivan in 1977, is widely used by companies around the world today.