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GM North America
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At GM North America, we continue to be focused on the customer as we work to carry out GM’s mission to transform transportation, from designing more efficient vehicles to redefining how they’re built to reduce environmental impact.
These efforts allow us to deliver great cars and trucks to our customers and bottom-line benefits to investors.
GMNA contributed to an overall record-setting year for GM in terms of sales and earnings. For the year, we sold 3.6 million vehicles in North America, up 6 percent from 2014 and our best total sales year since 2007. And our average transaction prices were the highest ever, up about $800 per vehicle over the previous year.
That helps the bottom line. Our revenue was up 5 percent to $106.6 billion, and, most important, our margins were 10.3 percent, which means we delivered 10 percent margins to Wall Street a full year ahead of our stated commitment. In 2016 we plan to keep delivering this type of breakthrough performance.
We’ll do that on the backs of our strongest product lineup ever, with such award-winning vehicles as:
In fact, all four of our brands are making waves in the marketplace and raising awareness on the street. The most recent J.D. Power Customer Service Index study ranked Buick, GMC and Chevrolet second, third and fourth behind Mini. Cadillac ranked third in luxury cars.
Chevrolet had four segment-leading vehicles in the 2016 J.D. Power Vehicle Dependability Study. Buick was the third-ranked brand overall in the same study, and the Buick Verano was named the industry’s most dependable vehicle, regardless of segment. GMC moved up five spots to fifth in that study, with the Yukon winning its segment, and it was also named Most Refined Brand in the 2016 Kelley Blue Book Brand Image Awards for the third consecutive year. Cadillac launched the all-new CT6, marking its return to the global prestige segment.
Cadillac will also launch the XT5 mid-size luxury crossover in 2016; GMC will have an all-new Acadia; Buick has its first convertible in a generation, the Cascada, and, later in 2016, we’ll start production of the new Chevrolet Bolt EV, an all-electric vehicle with a range of more than 200 miles and a price around $30,000 after government incentives. Bolt EV puts truly cutting-edge technology within the reach of so many customers. It cracks the code of long range at an affordable price.
Putting an accessible electric vehicle like the Chevrolet Bolt EV on the road speaks directly to GM’s sustainability strategy, which extends to how we manufacture our products and how we engage our communities.
We’re making great progress at our own facilities and plants. It was a big year for renewable energy projects, from procuring wind to installing more solar arrays. According to a report released by the Solar Energy Industries Association, GM leads the automotive industry in solar energy use in the U.S.
Here are a few recent renewable energy projects:
Our North American facilities continue to reduce their energy use as well. From Wentzville to Spring Hill, six facilities met the EPA ENERGY STAR® Challenge for Industry in 2015. Five sites achieved landfill-free status in 2015, and five facilities achieved certification from the Wildlife Habitat Council for establishing a wildlife habitat on their grounds, while 10 more achieved recertification for continual improvements.
Our employees are as committed to helping their communities as they are to safeguarding the environment. In 2015, more than 6,300 GMNA employees spent an astounding 53,497 hours volunteering with 62 different nonprofit organizations on 267 total projects.
We truly are all in this together. At GMNA, we are focused on providing our customers the best, safest and highest-quality cars, trucks and crossovers on the road, which in turn helps us deliver the kind of results that help us do even more for our communities and explore new and innovative ways to run a sustainable business of which our customers, employees, partners and communities can be proud.
The entire team at GM North America looks forward to a terrific 2016.
Executive Vice President & President, GM North America