General Motors Vision

A world with Zero Crashes
Zero Emissions
Zero Congestion

We Are General Motors

We are committed to safety in everything we do

we earn customers for life

We build brands that inspire passion and loyalty

We translate breakthrough technologies into vehicles and experiences
that people love

We create sustainable solutions that improve the communities in which
we live and work

What We Do

DELIVER SAFER, SIMPLER
AND SUSTAINABLE
SOLUTIONS

How We Do This

BY PUTTING THE
CUSTOMER AT THE CENTER
OF EVERYTHING WE DO

Why We Exist

TO MOVE HUMANITY
FORWARD

What We Value

Customers

We put the customer at the center of everything we do. We listen intently to our customers’ needs. Each interaction matters. Safety and quality are foundational commitments, never compromised.

Excellence

We act with integrity. We are driven by ingenuity and innovation. We have the courage to do and say what’s difficult. Each of us takes accountability for results, drives for continued efficiencies and has the tenacity to win.

Relationships

Our success depends on our relationships inside and outside the company. We encourage diverse thinking and collaboration from the world to create great customer experiences.

How We Behave

Think Customer

I consider the customer’s needs in everything I do.

Innovate Now

I see things not as they are but as they could be.

Look Ahead

I make decisions now with the long-term view in mind, and I anticipate what lies ahead.

One Team

I collaborate cross-functionally to achieve enterprise-wide results.

Be Bold

I respectfully
speak up, exchange feedback and boldly share ideas
without fear.

It's On Me

I take accountability for safety and my own actions, behaviors and results.

Win With Integrity

I have a relentless desire to win and do it with integrity.

People

2017 Employees by Segment

180,000
TOTAL EMPLOYEES
WORLDWIDE

Brands

  • Buick
  • Chevrolet
  • Holden
  • Jiefang
  • OnStar
  • Maven
  • Cadillac
  • GMC
  • Baojun
  • Wuling
  • Cruise

Reach

5 continents

12,450 dealers

Selling in 125+ countries

Market Share

#1
NORTH
AMERICA
#1
SOUTH
AMERICA
#2
CHINA
#3
Asia, Africa,
Middle East

Sales

2017 Sales by Region

U.S. Sales as a Percentage of Industry

26.4%
trucks
11.5%
cars
15.1%
crossovers

Total Sales*
(millions of units)

*Includes sales from Europe

Distribution

Authorized Dealerships by Region

13.8%
FLEET SALES AS A
PERCENTAGE OF
GLOBAL SALES
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