Actions We Are Taking

Community
Safety

Customers

Recognize Dealer Excellence

GM’s Mark of Excellence program recognizes dealers who go the distance each year to serve our customers.

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Serve Customers Quicker

Holden’s Operational Excellence team made four simple changes that significantly improved on-time delivery across its dealer network.

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Provide Fleet Solutions

At GM Fleet’s first-ever Solutions Summit, customers got an up-close look at new vehicle technologies designed for fleet customers.

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Strive for Zero Defects

Defect-free vehicles are imperative—especially as cars become more connected. Our first Defect Free Day brought this commitment to life.

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Build Quality Throughout Our Operations

Fourteen GM plants in North America now have Built-In Quality Level IV status, an achievement that means fewer errors and less waste.

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Enlist Students to Accelerate Innovations

College students provided fresh ideas for GM’s in-vehicle infotainment systems—and a lucky few implemented their ideas during internships in Detroit.

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Go Above and Beyond for Customers

Aftersales Manager Keith Battle went out of his way to help a driver in trouble. His good deed won him a 2017 Mark of Excellence Award.

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Enroll, Earn, Enjoy – My
GM Rewards

A new loyalty program, My GM Rewards, gives us one more way to exceed customer expectations and earn customers for life.

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How we
manage our
customers'
strategy

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How our
customers
measure up

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